Pitching Your Research: Turning Our Work into Stories that Sell
Environmental Writing Studio Workshop
23.04.2024 14:00 – 16:00
Location: conference room, fourth floor, RCC
Facilitator: Michaela Cavanagh
As researchers, you have something that every journalist envies: evidence-based expertise. So how can you translate your scholarly output into engaging stories for a broader audience?
This practical, hands-on workshop will cover the five W’s of turning your research into journalism, op-eds, essays, criticism, and memoir. We will cover how to think like a journalist, tricks for turning a topic into a story, the art of the pitch, and the nuts and bolts of where and how to pitch your story. We will finish with an open Q&A on the finer points of pitching.
Please come prepared with an idea to workshop. You will leave this session with a solid skeleton of a pitch for a non-academic publication and a clear understanding of how to approach editors. The workshop is open to everyone, no RSVP needed.
A bit about your facilitator: Michaela Cavanagh is a freelance climate journalist and news editor with a decade of experience in newsrooms across Europe and Canada. Her journalism, essays and criticism have appeared in The Atlantic, the London Review of Books, Die Zeit, the LA Review of Books, and Literary Hub among others.